The USA, and New York City in particular, is a top destination for Dutch artists and creatives.
The United States of America is a priority country in the Netherlands’ International Cultural Policy 2017-2020. Its huge scale, culture and leading global position make the country attractive for visual artists, filmmakers, musicians and DJs from the Netherlands. The United States and the Netherlands also have shared cultural heritage.
Shared past, shared future
The ties between the Netherlands and the United States go back 400 years. Cultural exchange between the two countries has always been important, and the Dutch government has strategically invested in it for the past 25 years. As a result, while certainly not forgetting their shared history, Americans now see Dutch art as being innovative, progressive and experimental.
Success for Dutch artists in New York frequently leads to follow-ups in the Netherlands and elsewhere in the world. The Consulate General in New York (CGNY) works with Dutch cultural funds and supporting institutes to stimulate the presence of Dutch art in venues in the United States. The idea is for the Dutch cultural sector to continue collaborating with the US at the same high level or higher by 2020.
Top export country
In 2014 and 2015, the United States was the number one export country for Dutch artists. The Netherlands actively simulates exchanges in the visual arts, photography, the creative industry (particularly design) shared cultural heritage, the performing arts – especially (pop) music and (children’s) theatre – and film (mostly documentaries and VR/new media).
Numerous exchanges also take place in the areas of architecture, dance, e-culture, electronic dance music (EDM), heritage, literature and Old Masters, but in these mattes the Dutch government acts in a more facilitating capacity.
Big talent & big cities
To make it in the United States, artists need to have a professional track record. The Netherlands accordingly emphasizes midcareer professionals and established talents. Top talents also benefit from this because of their contribution to the creative image of the Netherlands.
Cultural exchange is mostly stimulated in a number of large cities where there is a demand for what the Netherlands has to offer: New York, Los Angeles, Los Angeles, Chicago, San Francisco, Detroit, Miami, Houston and Austin.
To stimulate the Dutch presence in the United States, the following organisations work together: the Dutch Consulate General in New York, the Mondriaan Fund, Dutch Performing Arts, the Dutch Foundation for Literature, the Creative Industries Fund NL, Het Nieuwe Instituut, the Cultural Heritage Agency of the Netherlands, the National Archives of the Netherlands, the Netherlands Film Fund, the EYE Film Institute, and DutchCulture.