VPRO interviews wonderboy Semler about the capital force of happiness

VPRO/Tegenlicht interviewed Ricardo Semler about the capital force of happiness. Brazilian top entrepreneur Ricardo Semler became wealthy by making his employees happy.

Trust, openness and love are concepts that make every manager shiver. Yet the Brazilian top entrepreneur Ricardo Semler became very rich with it. He built a global empire based on the simple question: “How do I make my employees really happy?” Semler wrote a book about it called Maverick, an international bestseller in more than 35 languages. Everyone wants to know what the formula is he found to make so much money with happiness.

Semler was a guest professor at Harvard, was nominated "Latin American businessman of the Year" twice and "Global Leader of Tomorrow" by Time magazine. Tegenlicht/VPRO descends into the world of Ricardo Semler, a world that revolves around openness, trust, and love.

Director: Kees Brouwer, Research: Maren Merckx, Production: Jenny Borger

To watch the interview with Ricardo Semler, visit http://tegenlicht.vpro.nl