New Holland

In 2010, Millhouse, LLC, won the tender for the restoration and renovation of New Holland Island. To help determine the concept and creative direction of the island’s development, Millhouse turned to the Iris Foundation, a non-commercial initiative for the support and advancement of contemporary culture and art, launched by Daria Zhukova. This collaboration resulted in New Holland: Cultural Urbanisation, a fresh approach to the restructuring and modernization of the territory, a monument of cultural and national historical significance. Among the ambitious objectives set by the project is the attempt to blend organically into the infrastructure of St Petersburg, to become a part of not only the city’s history, but its very DNA, representing the city both within the country and within the wider international arena.