Active Cues is an interactive installation with games for dementia patients It was developed during the PhD research of Hester Le Riche as a game for the elderly with moderate to severe dementia. The goal is to get them to instinctively participate by projecting games, consisting of interactive light animations, on to a table in order to stimulate physical and social activity. Active Cues won the Dutch Game Awards 2015 for best serious game.

Photo: Monobanda, Active Cues

Call for Applications Roadshow Games Industry in India

From 17 to 23 April 2016 a roadshow visiting four hotspots in the Indian game industry will take place. Twelve Dutch representatives can join.

The Indian game trade organization Nasscom, the Dutch Game Association, the Dutch Embassy in India and DutchCulture call for Dutch representatives in the game industry to apply for this roadshow in India and will select twelve applicants to join.

The Indian game industry is booming. The Indian mobile gaming market, one of the fastest expanding markets in the world, is expected to grow to USD 571.6 million by 2016. With this growth, the Indian game industry is also maturing into a market that is not solely producing for foreign companies and markets but it is also designing its own games more and more. In addition, there is a growing interest in designing serious games to tackle social issues such as health care, sexual harassment and domestic violence. This also includes using serious game as a training program and skill development tool. Since The Netherlands are known for their high quality serious gaming scene , we think that working together can have mutual benefits for both countries.

Details Roadshow
The organizing partners will select twelve Dutch representatives to travel to India. This five day roadshow helps them connect to developers, designers and game publishers in India, find opportunities to collaborate with Indian experts and identify Indian partners with whom they can work creatively together on innovative game solutions to social challenges as well as working on casual games.

The roadshow will travels to four significant cities in the Indian game industry: Mumbai, Pune, Bangalore, and Delhi. The delegation will visit several studios and there will be plenty of room in the program for exchanging knowledge and discussing topical gaming and social issues in seminars. The roadshow is a run-up to the Nasscom Game Developers Conference in the fall of 2016. The Netherlands will be the focus country of this conference.

The organizing partners will cover local accommodation and travel cost during the roadshow as well as program related daily costs such as lunch and some dinners.

Daily programs include:
Half day seminars (meetup in all cities), covering case studies from both countries.
Knowledge sharing, speed dating (network/matchmaking events) with investors, publishers etc.
Workshops with study groups on serious gaming.
Field trips to studios, companies and institutes.

Touchstones for applying
The Dutch delegation will consist of twelve representatives from various professional fields in the Dutch game industry. The application is open to companies of any size. The goal is to have a mix of different sized companies preferably working on either serious or casual games.

You can apply with letter of motivation. This helps us assess your ambitions and how India fits in your company strategy. Why do you want to join this program? How will this roadshow contribute to your or your company’s goals? Do you have future plans related to India or Indian game expertise? Do your products relate to social issues?

Nasscom, the Dutch Game Association, the Dutch Embassy in India and DutchCulture will assess all applications and select twelve representatives for the roadshow. You will be informed about the selection in the second week of March.

Practical information
Date: 17th -23rd April
Locations: Mumbai, Pune, Bangalore, Delhi
Who: Game developers, designers, scholars, experts, studios, game publishers
Balance: We aim for a balanced delegation of 60% serious gaming representatives and 40% casual gaming representatives. The application is open to companies of any size. In short, we select one representative per company.
How: Send your motivation letter to Veysel Yuce, v.yuce@dutchculture before 7th March
Expenses: The organizing partners will cover local accommodation and travel cost during the roadshow as well as program related costs such as lunch and some dinners. Participants will have to cover their own International flights as well as health insurance and visa.

More information
Please contact Veysel Yuce T 020 6164225 E

Interested to learn more about the India Game industry? please read :The Indian Gaming Market Review: Opportunities in a Rapidly Growing Market