Food for Thought: From the Jetsons to the Flinstones and back.

by Wouter Oostendorp

INTRODUCTION

The last decades the economic boom in China has been accompanied by a migration from the Chinese rural outskirts into its main metropolitan areas. This demographic shift triggered an alleged demand boost in the housing market and sparked an enormous production of residential high-rise projects in the outer boroughs of up- and coming urban hubs, like Ordos. These new high-rise projects are often presented as the ‘state of the art’ residences for a metropolitan lifestyle, a social coherent way of living in a neighborhood with the most advanced collective facilities. The sustainable Chinese dream of national importance. The apartments are often sold out before even one construction worker has sets foot on site and therefor claim to be an instant success as the best residence for a futuristic lifestyle.

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