Ian Yang
Advisor - China I Japan I South Korea
i.yang [at] dutchculture.nl

Dutch Design Week 2021

Dutch Design Week 2021

From 16-24 October, the biggest design event in Northern Europe takes place in Eindhoven, The Netherlands: Dutch Design Week.
By Lonneke Bär

Dutch Design Week presents work and ideas of more than 2600 designers to more than 350,000 visitors from home and abroad. In more than 110 locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.

Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Exceptional attention each year goes to the work and the development of young talent. DDW concentrates on the design of the future and the future of design. The objective is to show how designers from around the world shape a positive future and to strengthen the position and meaning of Dutch designers.

DutchCulture has participated in several events during DDW:

20 oktober: sector event Creative Holland Live#3: Bestemming buitenland (Destination abroad)

The third edition of a series of sector events for the Dutch creative industry. In the context of Perspective in Design public and private parties will be discussing internationalisation. The session will be hosted by DutchCulture's Klaartje Bult. This session is not open to the public.

sensorial sanctuary - concept impression, Living and working from home, Dutch Design Week 2021
'Sensorial Sanctuary', Dutch-Korean collaboration for the exhibition 'Living and working from home', Dutch Design Week 2021.
Dayoung Hwang and Studio KONTOU

Exhibition 'Living and working from home'

Last year the coronavirus suddenly forced millions of people worldwide to work from home. The situation has led to new insights into how we work. What if we have to work from home on a structural basis? How will we best work and live from home in the future? Some people find it disastrous; others see benefits. The boundaries between work and private life have become blurred, and communication lost a certain spontaneity. At the same time, the new reality saves people hours of travelling per week and gives more freedom to organize the working day to personal needs. This brings new dynamics and challenges.

Three Korean and three Dutch designers were challenged to work on the subject: Living and working from home. The designers formed teams, matching a Dutch and a South Korean design studio. During Dutch Design Week the physical results of this digital collaboration will be on show. Participants are Studio Cream on Chrome + Hyunjung Kim, Studio Jeroen van Veluw + Studio Pesi and Studio Kontou + Dayoung Hwang.

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