Final Countdown to Rock in Rio

The final countdown to Rio de Janeiro’s Rock in Rio have arrived and the city is preparing for this massive annual festival, starting September 23rd with seven days of music over nine days, ending October 2nd. It is scheduled to take place in Cidade do Rock (City of Rock) in Olympic Park and plans to host over 600,000 spectators, including Cariocas young and old, as well as Brazilians and foreigners from around the world.

The festival lineup will be headlined by the likes of: Elton John, Red Hot Chili Peppers, Metallica, Stevie Wonder, Shakira, Coldplay and Guns N’ Roses. Not only are these major attractions anticipated with ecstatic fanfare, this year also introduces the innovative Rock Street, even featuring local expat Jazz performers from Rio. (Retrieved from Rio Times, read the entire article).

About the Festival

Rock in Rio is the biggest festival of music and entertainment of the world. Always ensuring the quality of attractions, the comfort of the public and an impeccable infrastructure, is an event made for all the tribes that drives the music industry, the tourism and the economy.

The idea comes from the Brazilian businessman Roberto Medina, which in January 1985 took place its first edition in transition from dictatorship to democracy: the Rock in Rio invited Brazil to celebrate the freedom.

In its nine editions, being three in Brazil (1985, 1991 and 2001), four in Portugal (2004, 2006, 2008 and 2010) and two in Spain (2008 and 2010), Rock in Rio gathered more than 5 million people, who applauded 656 bands live. There were more than 780 hours of broadcast music for more than 1 billion viewers in 80 countries.

With the theme For a Better World, Rock in Rio has always sought the pioneering on its business model, aiming at a sustainable and socially responsible action. This attitude extends from the offsetting of carbon emissions to choosing social and environmental committed partners. The festival also seeks to further direct support to several sustainability projects - over the past 10 years, were 4,803,357.00 euros destined to education activities and environmental awareness.

But more important than this direct action is the message that the festival seeks to spread: the idea of uniting everyone through music - we're together and our small actions on a daily basis have a major impact on the future of the planet. (Retrieved from official website).